Saving the Internet from boring content, one word at a time.

Blog posts  - emails - sales collateral - Web copy

Your Marketing Content Needs a Hero


Content marketing SERVICES

My superpower: Freelance Writing & Marketing Communications

I'm here to swoop in and save you with marketing content written in a flash, backed with over six years marketing communications experience.  

From blog posts to email drip campaigns, I have a proven track record for creating benefit driven marketing content that:

  • Ranks your website at the top of search engines  
  • Engages, retains, and upsells customers
  • Builds trust in your company, people, and products 
  • Fills gaps in your funnel, making it easier to close sales 

Within my trusty freelance writer utility belt I have solutions for: 

  • Blog posts 
  • Website copy 
  • Case studies 
  • White papers and ebooks 
  • Sales collateral 
  • Emails 
  • Social media profile bios 
  • Newsletters

It's easy to spend hours or worse days crafting the perfect content while losing perspective on the big picture.  

Focus on what matters most, building awareness, generating leads, measuring tactics, and hitting revenue targets. Oh, and if you need help with any of those, my special powers extend beyond just freelance writing.

"Content marketing is a commitment, not a campaign."
~Jon Buscall, CEO, Moondog Marketing & Media
Name *

Unmask The Hero

Meet Jeff McAndrews

Jeff McAndrews, Owner, The Content Hero

Jeff McAndrews, Owner, The Content Hero

Labels are for jars, but here's two I'm comfortable with

Label One: Jeff the Marketer

My roots as a marketing communications professional started with a few seeds planted while working in casinos.  As a department head I worked closely with marketing to bring promotions to life.  

I wanted more than the experience of executing, I wanted a hand in developing the message, creating the plan, and measuring the results.  

I left casino life, returning to school full-time,  graduating from British Columbia Institute of Technology with a Diploma in Marketing Communications.  

Fast forward six years, I've worked for three software companies and Shaw Communications, one of Canada's top telecommunications providers.  

Label Two: Jeff the Writer

I remember grade seven quite clearly, more specifically I remember Mrs. Demo (The Dragon Lady) and her angry red pen slashing across my creative writing assignments.  

Mrs. Demo and her angry red pen planted a false belief that because I struggled with the mechanics of writing I would never be a writer.  

A few advanced university grammar and proofreading courses, $5,000 in therapy, a life coach, and a creative writing class later, and BOOM - I'm a confident writer-.    

View my LinkedIn Profile



  1. A quality product delivered on time.
  2. Your feedback listened to and incorporated.
  3. Content that's relevant, timely and interesting to your target audience.   



"The reason we struggle with content marketing is because we haven't started with 'why?' Customers don't care about your vanity metrics.  Ask them, 'How can I help?'"
~Kristina Halvorson, CEO and Founder, Brain Traffic 

contact THE HERO

Name *